Corey’s Kitchen Collection
Don’t you love it when a client tells you to bring out the personality—and actually means it?
CD: Jason Majewski
AD: Randy Steward
Design: Nicole Kukurugya
WINNER, WINNER Poultry Seasoning
OFF THE HOOK Seafood Seasoning
SOUL MATE Soul Seasoning
WINNER, WINNER Poultry Seasoning OFF THE HOOK Seafood Seasoning SOUL MATE Soul Seasoning
HOTTER THAN JULY Spicy Soul Seasoning
BUN & DONE Burger Seasoning
CHEF'S KISS Italian Seasoning
EVERYTHING NICE Cinnamon Sugar
HOTTER THAN JULY Spicy Soul Seasoning BUN & DONE Burger Seasoning CHEF'S KISS Italian Seasoning EVERYTHING NICE Cinnamon Sugar
ACTUALLY GOOD SALAD Salad Seasoning
HOLY SMOKES Smoked Paprika
ALL THAT Everything Bagel Seasoning
ACTUALLY GOOD SALAD Salad Seasoning HOLY SMOKES Smoked Paprika ALL THAT Everything Bagel Seasoning
We started by going wild with naming. Puns, rhymes, Stevie Wonder references—everything was on the table. Paired with fun illustrations and a killer color scheme, the new labels damn near jump off the shelf.
