Boatload of Busch
Busch Light
You’re 13 years old, sitting in Algebra 2 and wondering when the hell you’re ever gonna use this stuff. Fast forward a couple decades and you find yourself calculating how many* cans of beer will fit on a bass boat. Thanks, Mr. Baumgardner—I should never have doubted you.
CD: Jason Majewski
AD: Aaron Lugo
4 million+ impressions. 145,000 mentions.
4x higher than Busch’s usual engagement rate.
Not too shabby.
*3,659, by the way.